I’ve found at 37signals’ blog the presentation by David Heinemeier Hanson called The secret to making money online. I know it sounds like cheap unrealistic marketing, but it’s actually quite simple:

1. Great application
2. Price
3. Profit

The second and key point is price. It may sound obvious, but if you look around the second round of the tech bubble is coming strong about free, with advertising as the only revenue model. Some have even declared the web 2.0 to be dead.

Another key point is: instead of aiming to become a billion dollar company, settle for a million, maybe even less. Solve a real problem, do what you love and charge for it

We both know some people who own more than a billion (dollars) and they’re not any the happier

http://www.omnisio.com/bin/Embed.swf?embedID=d5_l9yexqr3B2LadbiFy2w&autoPlay=0

By the way, with this video I’ve discovered omnisio, which lets you upload videos and synchronize them with slides. The result is great as you might see.